Viroqua Public Market

Located in downtown Viroqua, Wisconsin, the Viroqua Public Market is housed in a building on the National Register of Historic Places. The market collaborates closely with the Viroqua Farmers Market and hosts the Winter Farmers Market, creating a vibrant community hub reminiscent of an old-world town square.

The market emphasizes keeping the area's bounty local, benefiting neighbors, and fostering a tangible sense of interconnectedness among the community.

The Viroqua Public Market features over 100 micro-merchants, including a localism cafe called Optimo, bookstores, a music shop, a performance hall, and an art gallery. Frequent events such as concerts, theater performances, and ecstatic dance gatherings are hosted, making it a lively cultural center.